Augusta, Georgia – The Peach Belt Conference and Commissioner Diana Kling are excited to announce a partnership with Athletic Solutions that will provide opportunities to student-athletes through the launch of individualized NIL Locker Rooms. This innovative initiative provides fans with direct access to officially licensed merchandise that supports student-athletes in all sports. With this partnership, Athletic Solutions becomes the official sponsor of the PBC Team Sportsmanship Award, presented following each chapionship season to a team from each sport that best exemplifies sportsmanship, voted for by the student athletes.
“The collaboration with Athletics Solutions reflects the Peach Belt Conference’s dedication to supporting our three thousand student-athletes through partnerships that align with our values of education, integrity, and opportunity” said Commissioner Kling. “By joining forces, we’re creating a bridge between technology and athletics—helping PBC student-athletes navigate the NIL space with ease and confidence.”
Athletic Solutions is a national leader in NIL fan engagement and e-commerce technology, collaborating with colleges and universities to bring NIL Locker Rooms to life. Their platform simplifies NIL opportunities, providing student-athletes with the tools and exposure needed to thrive in the evolving landscape of college athletics.
“Partnering with the Peach Belt Conference means partnering with excellence,” said Tom Feiden, President & CEO of Athletic Solutions. “Our mission is simple: empower athletes, inspire fans with great products, and elevate the spirit of college athletics. We’re proud to partner with the Peach Belt Conference”
About the Peach Belt Conference
For the past 30 years, the Peach Belt Conference has established itself as one of the premier leagues in NCAA Division II. The league is home to 37 national championships and 30 national finalists. The league has 11 members located across South Carolina, Georgia, and Florida and currently holds championships in 18 NCAA Division II sports, eight for men and eight for women. They are: men's and women's cross country, men's and women's soccer, volleyball, men's and women's basketball, men's and women's tennis, men’s lacrosse, baseball, softball, men's and women's golf and indoor and outdoor men's and women's track and field.