AUGUSTA, Ga. – As a new academic year begins, the Peach Belt Conference is introducing #DareToDominate, a conference-wide brand campaign that celebrates the mindset, passion and pursuit of excellence that define its student-athletes, coaches and member institutions.
Building on decades of competitive success and one of the most accomplished seasons in conference history, #DareToDominate establishes a unified brand that connects all 11 member institutions and every Peach Belt sport under one defining philosophy: the pursuit of excellence. More than a campaign, it reflects the values that have long defined the conference while providing a shared message that will guide the Peach Belt into its next chapter.
During the 2025-26 season, Peach Belt student-athletes and teams captured one team national championship, two individual national championships, one team national runner-up finish, two individual national runner-up finishes while earning numerous regional and national honors and rewriting the PBC record books with 72 new conference records, further demonstrating the conference’s commitment to excellence and its place among the nation’s elite.
"Our student-athletes continue to raise the standard for excellence across the board," said Commissioner Diana Kling. "Last year, our institutions and student-athletes competed for national championships across multiple sports while continuing to prove they belong among the nation's best. Those accomplishments are a reflection of the mindset that defines the Peach Belt Conference.”
"For years, #PBCDOMINANT celebrated what our conference accomplished. #DareToDominate represents the next evolution of that identity. It's more than a hashtag—it's a mindset that challenges our student-athletes, coaches, and institutions to prepare with purpose, compete with passion, lead with integrity and pursue excellence in everything they do. We invite every member of the Peach Belt family to embrace what it truly means to Dare to Dominate."
More than a slogan, #DareToDominate reflects the conference's commitment to excellence in every arena. Whether competing for championships, excelling in the classroom, serving local communities or representing their institutions with integrity, Peach Belt student-athletes are challenged to embrace every opportunity with purpose and determination.
Throughout the 2026-27 season, #DareToDominate will serve as the conference's primary brand campaign, appearing across championship events, social media, digital content, video storytelling and promotional materials. The campaign will highlight memorable performances, inspiring stories and defining moments from across all Peach Belt Conference sports.
The campaign launches with a one-minute brand film that captures the anticipation, competition and celebration that define the Peach Belt experience. The film concludes with a simple challenge that embodies the conference's new brand platform.
Prepare.
Believe.
Compete.
#DareToDominate